Google Ads guides
Short, practical guides to the problems a keyword audit uncovers. Every policy statement links to Google's own help pages so you can check the current wording.
Which Google Ads need certification before they can run
Gambling, healthcare, financial services and dating ads need Google's approval first. What each category covers, the extra conditions and where to apply.How to audit a Google Ads account: a 7-point checklist
Conversion tracking, wasted spend, search terms, CPA outliers, Quality Score, match types and policy risk: what to check, where, and the threshold to use.How to find high-CPA keywords in Google Ads
Keywords that convert at twice your average cost or more: how to find them in Google Ads, why it happens, and when to fix, cap or pause them.How to find negative keywords in Google Ads
Use the search terms report to spot searches you should block, choose the right negative match type, and avoid blocking traffic that converts.How to find wasted spend in Google Ads
The exact report, filters and threshold to find keywords that spend without converting, and what to check before you pause them.Google Ads account suspended: why it happens and what to do
Egregious violations, the strike system, billing and security suspensions, and how to appeal, based on Google's own policy pages.Google Ads Quality Score explained
What the 1–10 score measures, why Google calls it a diagnostic, and how to fix each of its three components.